Okay, so it dawned on me. Here it is:
If someone offered you a gift, the most incredible gift that you could possibly want- for me let’s say it was a shopping spree at every cosmetics store in Manhattan- you could have this gift, it’s right there for the taking- would you take it? Would you take your ultimate gift?
Yes, of course you would, and you would do it because- one, it’s free- two, it’s awesome- three, and I think this is really the most important, it’s instant satisfaction.
Let’s take a look at weight loss now. Let’s think of it as a gift, the ultimate gift really- health, beauty, for me it’s just really going to make me feel better about myself. The gift is there, for the taking, but some how I keep missing out on it.
Why?
Well, it can’t be because it’s not free, you can do it on your own, you really don’t need anything special to do it.
It can’t be because it’s not awesome- because it really is awesome!
This leaves me to believe that it’s really the lack of instant gratification.
This is what I’m going to have to deal with. I need to realize that it really does take some time to lose the weight- and while it’s quite quick to put it on, it really does take a while to take it off.
I need to care enough about me to receive the ultimate gift…

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